For eCommerce entrepreneurs and executives who want to sell more
One fast and cost-effective way to diversify your sales channels is by embracing online marketplaces, such as eBay or Amazon. With a huge existing customer base, these online giants are the logical place for retailers to start selling on marketplaces.
There are now swathes of online market places to choose from when it comes to selling your product or service through a third party site such as eBay and Amazon.
It seems to have gone largely unnoticed in the UK, but Google recently announced that it is pulling the plug on its free Google Product Search in the coming months. In its place will be Google Shopping, a paid product advert service.
Amazon holds very high expectations for the retailers it approves to sell on its marketplace; its goal is to put its customers first in order to create the highest quality shopping experience available on the internet today.
eCommerce software solutions provider ChannelAdvisor is offering free eBooks for eBayers who want to put a rocket up there sales performance.
FURNITURE and home accessories retailer Our World of Interiors is using ChannelAdvisor’s Comparison Shopping Engine (CSE) to boost its online sales.
E-Commerce will continue to dominate in 2012, according to figures from Forrester that show European e-commerce will grow at a rate of 10% per annum for the next five years.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
