The demanding needs of multichannel shoppers

multichannel retail

The multichannel retail industry is constantly evolving and the boom in new technology and payment strategies means retailers need to adapt fast to survive. But what exactly are shoppers looking for?

Gamification in ecommerce (part two)

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In the second part of our series on gamification in ecommerce, Gabriella Griffith explains some of the do’s and do not’s for retailers interested in using this powerful marketing tool.

Making staff aware of consumers’ rights

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As the majority of UK consumers are finishing their Christmas shopping, increased spending figures, new gadgets and a ticking clock are affecting shoppers’ decision making.

Pinterest: The Power of Pinning for eCommerce

pinterest

Pinterest has arrived, and it has done so with a bang. It seems as if everyone is talking about this new social network, but why is there so much interest? Why is there so much buzz around what is effectively an online pin board?