Where offline marketing falls short

While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.

The real cost of webstores

While webstores offer a great way to create excellent websites and really propel your start-up into the e-commerce market on a budget, there can be some nasty surprises in terms of extra costs.

How much does recruiting staff cost?

On paper you may feel that your business can grow with the help of employees, but working out how much that actually costs is tricky: there are so many things to consider aside from salary.

Focus on funding: Reducing costs

If you want to start a business with minimal investment, there are ways you can keep the costs lower. Saving money in certain areas frees up some of your cash to invest it where it’s really needed.