There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.
Free Customer Lifecycle Marketing Kit
May 14, 2014 by Leave a Comment
eSeller has teamed up with the good people at Ometria to give you the lowdown on the what,where and how of returning customers.
Seeking customers: getting found online
May 8, 2014 by Leave a Comment
How do you go about finding your first key customers? It isn’t a case of build it and they will come, but you do have to create your online presence and be ready to go – even in a rudimentary phase 1 kinda way – and then let them find it.
Introduction to payment gateways
April 24, 2014 by Leave a Comment
When setting up an e-commerce business, you need to be able to take payments and to do that you need a secure and trusted way to let customers pay. This is where Payment Gateways of payment platforms come in.
Unleash business value from next-generation chat: 6-step approach
March 31, 2014 by Leave a Comment
Savvy businesses have successfully used web collaboration tools such as chat and cobrowse to attract, win, and keep customers. However these tools pay off only if you leverage best practices from selection to deployment and continuous improvement.
How will I know when to outsource fulfilment?
March 25, 2014 by 1 Comment
Many ecommerce businesses start out as very small operations. It can be difficult to forecast how quickly your business will grow and most ecommerce operations find it very difficult to predict when they will need outside help.
Six essential items to improve your customer experience
March 10, 2014 by Leave a Comment
Ultimately making customers happy is about making their lives easier, not overcomplicating things, engaging with them on a personal level and focusing your attention on providing a great experience they won’t forget.
