How feedback enhances your marketing and SEO

Carefully considered feedback options can enhance your marketing campaigns, pleasing your customers and boosting your profits.

Customer expectations for feedback opportunities

Customers not only know they can give feedback, they expect to be able to. But with every consumer becoming a reviewer just how do you ensure you meet expectations?

Customer service and customer feedback

Whether you sell online or in a store, keeping your customers happy is likely to mean return business. It’s one thing to present a great appearance to a new customer and win their first order. Now you need to deliver the service you have led them to expect.

How responsive web design improves customer experience

No sooner have etailers perfected their online stores that another obstacle rises up in front of them. The latest is customer expectations of a seamless service across all platforms. Is responsive web design the answer?

Are your customers happy?

The ever increasing amount of choices available to customers in today’s market, means that customer service is now more important than even just a couple of years ago. A special focus needs to be placed on increasing customer satisfaction and thus customer loyalty.

Customer expectations in 2014

With the online marketplace becoming increasingly crowded, it is vital that online retailers take into account customer expectations if they are to be successful within this fast-paced environment.

What are the top priorities for consumers this Christmas?

Already preparations are in place for the biggest etail event of the year: Christmas. In terms of the service they receive, what are UK consumers expecting this year?

How to make your customers happy

Customer service is more than a box-ticking exercise it requires considerable thought and a strategy that’s unique to your online business. Dr Jamie Burton, lecturer in marketing at Manchester Business School, outlines the terms of engagement.

Five steps to improve your website performance

The performance of your etail website is key to reassuring customers about the validity of your offer. It gives them confidence to buy and prevents them losing interest before making a purchase.

Overcome cart abandonment: five top tips for retailers

Cart abandonment is a cause for concern amongst online retailers – and looking at the latest stats, it’s a challenge that’s not going away.