Carefully considered feedback options can enhance your marketing campaigns, pleasing your customers and boosting your profits.
For eCommerce entrepreneurs and executives who want to sell more
Customers not only know they can give feedback, they expect to be able to. But with every consumer becoming a reviewer just how do you ensure you meet expectations?
Whether you sell online or in a store, keeping your customers happy is likely to mean return business. It’s one thing to present a great appearance to a new customer and win their first order. Now you need to deliver the service you have led them to expect.
No sooner have etailers perfected their online stores that another obstacle rises up in front of them. The latest is customer expectations of a seamless service across all platforms. Is responsive web design the answer?
The ever increasing amount of choices available to customers in today’s market, means that customer service is now more important than even just a couple of years ago. A special focus needs to be placed on increasing customer satisfaction and thus customer loyalty.
With the online marketplace becoming increasingly crowded, it is vital that online retailers take into account customer expectations if they are to be successful within this fast-paced environment.
Already preparations are in place for the biggest etail event of the year: Christmas. In terms of the service they receive, what are UK consumers expecting this year?
Customer service is more than a box-ticking exercise it requires considerable thought and a strategy that’s unique to your online business. Dr Jamie Burton, lecturer in marketing at Manchester Business School, outlines the terms of engagement.
The performance of your etail website is key to reassuring customers about the validity of your offer. It gives them confidence to buy and prevents them losing interest before making a purchase.
Cart abandonment is a cause for concern amongst online retailers – and looking at the latest stats, it’s a challenge that’s not going away.
|
|
|
|
|
November 5, 2013
Jon Woodall, MD of Space48, talks about the challenges of taking SMEs online and how those skills have been put to use with make-up artist extraodinaire Charlotte Tilbury
October 29, 2013
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
October 28, 2013
Roger Wilcocks, Director of ScreenPages, explains how he revamped Micro-Scooters’ website and how Magento played a key role in its redevelopment
Follow us on Twitter:
Copyright eSeller Publishing Limited © 2013