Wendy Schratz: Where now for ‘chat’?

In the second part of our interview with BSkyB’s e-Experience director Wendy Scratz, we ask what role ‘chat’ plays in boosting online user experience and how this will develop in future.

Q & A: Wendy Schratz, e-Experience Director at BSkyB

In the first part of our interview, Wendy Schratz, e-Experience Director at BSkyB, tells us what makes a good experience online and how ‘live chat’ is enriching customer experience.