Email marketing works. Hopefully, I’m preaching to the converted here. Anyone working in online retail should know that email marketing, if executed correctly, will deliver the highest Return on Investment (ROI) of any online marketing technique.
Email: the #1 social network
November 13, 2012 by Leave a Comment
I had an interesting conversation with a marketer recently about his renewed interest in email marketing. His head had been turned by social media but, after much trial and error (with a particular focus on error), he was edging his way back towards email.
Email marketing vs bulk email spam. Let’s differentiate
October 11, 2012 by Leave a Comment
There are many people and companies that make use of email marketing for promoting their services or goods, however, they fail to notice the apparent difference between bulk email spam and email marketing.
What’s next for email marketing?
September 12, 2012 by Leave a Comment
How does email work with other emerging channels. Silverpop’s marketing director Richard Evans explains why social media and mobile-based advertising will complement, not kill, email marketing for ecommerce businesses.
Content is the cornerstone of your marketing strategy
July 18, 2012 by Leave a Comment
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content is money down the drain.
Email Marketing: Fail to plan, plan to fail
July 11, 2012 by Leave a Comment
Thirty-day free trials and limited freemium editions of popular email marketing software packages give small and medium-sized business owners the opportunity to trial the Internet’s most cost effective and potentially lucrative online marketing solution.
Michael Thompson of EmailVision talks analytics
July 4, 2012 by Leave a Comment
Michael Thompson, vice-president of user experience at Emailvision, talks about the best practices surrounding anaytics in support of eMarketing
6 tips for a punchy email campaign
July 3, 2012 by Leave a Comment
An effective email marketing has the capacity to help sell your products and services, promote customer loyalty, and boost your brand recognition. Marketers face a plethora of challenges in getting audiences to open, read and relate to their email campaigns. In this blog we will share with you six tips on how to increase and maintain your subscribers.
innocent commissions Pure360 to drive email marketing
May 11, 2012 by Leave a Comment
INNOCENT has appointed Pure360 as its chosen email marketing provider for activity across all of the 13 European countries it operates in, it has been announced.
IRX2012, Innovation Pavillion, Sean Duffy, Emailcenter
May 9, 2012 by Leave a Comment
Sean Duffy of Emailcentre showcases what new and innovative techniques Internet Retailers and top brands are using to more fully engage with their customers and improve the quality of their marketing communications including ‘Hyper-personalised’ campaigns, auto-optimising mobile email design and Multivariate testing.
