Returns: the ghost of Christmas sales past

Heikki Haldre, CEO and founder of virtual fitting room provider Fits.me discusses how e-commerce businesses can handle the issue of returns over the Christmas period

A view of returned orders in multichannel retailing

Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?

Recreating the in-store feeling online

Despite the seemingly unstoppable might of ecommerce, there is still a large portion of the in-store shopping experience which is hard to replicate online. But while customers can’t reach out and touch items, software firms are developing new ways to recreate the physical shopping experience on a website. Here are just a few: