For eCommerce entrepreneurs and executives who want to sell more
With each Google update the argument for focusing on on-page SEO (the structure and content of your site) versus off-page (getting links and references from other sites) changes. Here we give the essentials of the on-page, off-page SEO debate so you can decide what works best for your ecommerce business.
With a page one ranking on Google potentially representing the difference between a business seeing rapid growth or a slow painful death, the stakes are high and therefore every possible technique, process or trick has been tried to get results.
It seems like SEO best practices are ever changing, and it can appear difficult to keep up with what is good SEO practice, and what is outdated or even ‘black hat’ tactics.
When planning, developing and marketing your website, every element should be carefully planned, from the design, structure and layout to the content. This is where you need a carefully thought-out keyword campaign to optimise your site.
It seems that any conversation about Google search touches on penalties, pandas and penguins. You may even have experienced a big rise in search traffic to your site as a result of one of these updates. Sadly however, the converse is often true.
As an ecommerce professional, it’s essential to have some SEO awareness to maximise your returns. With the basics covered, your business will appear in search engine results whenever someone types an enquiry relating to your business and the things it sells – how high you appear in the list depends on a wealth of other factors.
When it comes to social media there are a few core platforms and others which you can use if you have resource. The ‘Big Four’ are generally considered unavoidable.
Knowledge is power. If your business is to be a success, you must fully understand it. Questions to answer include: how many customers do you have? How do they behave? Are your marketing strategies working? Which ones work best?
Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
