8 social media disasters…and one success story

Social media is great, but it can go spectacularly wrong if you don’t think about what you are doing. And what better way to illustrate what can backfire in social media marketing – for any size business – than to see how some of the world’s biggest organisations have messed up?

Why test your ecommerce site in development?

It’s the New Year and although we are seeing the demise of some old well-loved retailers such as Jessops and HMV, ecommerce sites that have exciting offerings such as social e-tailers are replacing them.