Focus on sales strategy: Hoobynoo World

Graphic and web designer Chiara Stone started selling handmade jewellery when she had her first child. With a full product line spanning iPhone covers and broaches to temporary tattoos, Ston has created a sales strategy looking at the various routes to market.

Paid search: desktop dominance challenged by mobile and tablet clicks

Mobile and tablet advertising is gaining momentum in paid search. Click-throughs and conversion rates have risen dramatically in the UK and are set to challenge the dominance of desk-top advertising in 2013.