How to write yourself more sales

January 29, 2014 by Leave a Comment

For any e-commerce business, interaction centres around the website, and while a lot of effort is put into its design, text that populates it is the most important thing. Yet getting it right is no easy matter.

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Optimising a website to increase sales internationally

October 31, 2013 by 1 Comment

Companies that operate globally without optimising their website for user preferences in specific countries risk cart abandonment. There are a number of best practices in conversion optimisation that can be considered to ensure businesses take advantage of the potential of internationalisation.

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Optimising your online presence for global sales

October 18, 2013 by Leave a Comment

Even if you’re expanding into an English speaking culture you still need to research your target market and present a website that they’ll trust. Here are the key factors to consider when adapting your website for your new global market.

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Marketing to international audiences

October 8, 2013 by Leave a Comment

Marketing to international audiences is a tough proposition. In this article, Suzie Larcombe speaks to Kirsty Waller, Director Language Solutions Marketing at SDL to find out how to:

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Preparing for international ecommerce

March 13, 2013 by Leave a Comment

Over the last few years there has been a phenomenal interest in international ecommerce. But with over 240 countries sharing a diverse mishmash of languages, alphabets and addressing formats, accommodating for each and every customer in your web forms is no easy task.

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