Focus on social media: The basics

When it comes to social media there are a few core platforms and others which you can use if you have resource. The ‘Big Four’ are generally considered unavoidable.

Sales strategy: How to intergrate social media

The days when retailers had just one sales channel are long gone. A robust sales strategy involves a range of different channels. Social media may be part of your marketing strategy but it should be included into your sales planning also.

How to use LinkedIn to win business

LinkedIn is often ignored as a way for ecommerce businesses to grow sales, but entrepreneurs do so at their peril. Below are a few simple ideas how to use LinkedIn to win business.