Is live chat worth the investment?

Although ecommerce is growing rapidly and is fast encroaching on the dominance of in-store experiences, one of the things you can’t replicate is having a sales assistant physically at hand to ask if a shopper needs help with anything – or can you?

Live Chat: Five mistakes to avoid

Live chat is a growth industry, and it has the potential to increase sales, reduce abandonment and create happy customers for your ecommerce business. But live chat is not straightforward. Here are five mistakes to avoid when setting up and running your live chat service.

Q & A: Wendy Schratz, e-Experience Director at BSkyB

In the first part of our interview, Wendy Schratz, e-Experience Director at BSkyB, tells us what makes a good experience online and how ‘live chat’ is enriching customer experience.