For eCommerce entrepreneurs and executives who want to sell more
Ecommerce sites need to prepare for a rise in product demand and consumer traffic over the Christmas rush. With recent figures revealing that 72% of UK adults buy their goods online, consider how to make the most out of your sites during the busiest shopping period of the year.
There are so many factors involved in a successful sale. We tend to focus on the sharp end that the customer sees – optimising the website, making the products look just right or perfecting the checkout process.
If you optimise your ecommerce site to sky-rocket sales, don’t get caught out by ignoring your behind-the-scenes processes.
When you are set an ecommerce business there are a number of logistical considerations to make. Where will you keep stock? How will you deliver it to customers? But there is a way that you can bypass these considerations: drop shipping.
Lack of convenience with delivery is often cited as one of the reasons that online shoppers abandon their carts before sale. When entrepreneur Tom Allason realised this he decided to do something about it and one of London’s most successful new start-ups was born – Shutl.
Dan Jennings was busy running a successful logistics company when he came across a fledgeling business he simply couldn’t ignore. Monster Slippers. Since buying in 2008, he and his team have turned the business around and made it a roaring success.
Driss de Love of Katoen Natie talks at Jumpstart: International and Cross-Border Retailing, about how businesses can improve their operations and logistics delivering across Europe.
In a bid to gain and maintain a competitive advantage online retailers have recently been expanding the delivery options they offer clients, as the latest Snow Valley Online Retail Delivery Report highlights.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
