Focus on products: Using Google Tools to choose products

Google Tools

You’ve decided to set up an online store, so it’s time to decide exactly what to sell. The market you to head into will influence your choices when it comes to design, branding, marketing and target audience. So it’s important to find the right one for you.

Big data: a user guide

big data

How can big data be leveraged to gain competitive advantage? Who is using it in the most effective way? How can it be properly analysed? It’s spawned conferences, dedicated websites, ebooks – you name it.

Researching your competition online

Businessman spying on colleague

Competition is one of the premier forces that keeps businesses evolving. There are few companies out there that can swear they have no direct competitors in their space. Knowing exactly what your competition is up to is an age old tool in the battle to be number one.

How to avoid being squashed by the competition

business-plan

The answer to avoid being squashed by the competition? Be better than them. And here’s how.

Ten tips for an international ecommerce business

freight

Internet sales have made your customer base global. And thankfully, it has never been easier to export. Follow these ten tips to make your ecommerce business international.

Four ways to conduct market research

question

Market research is a key aspect of an ecommerce website’s marketing strategy. Here are four ways to conduct market research.