Is health and safety compatible with innovation?

Business innovation and health and safety are sometimes uncomfortable bedfellows, but companies that take a strategic approach to employee wellbeing are reaping the rewards.

Where offline marketing falls short

While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.

Integrating your online and offline marketing

Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.

A wealth of offline marketing tricks

There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.

Offline marketing for schmucks

We live in an age dominated by the internet, especially when it comes to marketing and promoting your business. But not everyone is online and not everyone who is online is necessarily reachable by marketing services.

The Lyre of Orpheus: the pitfalls of social media

Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.

Pros and cons of SMS marketing

SMS is an ideal way to reach out on a more personal basis to consumers, customers, prospects and more. But is it flawless in its appeal?

6 ways to unlock SMS marketing for SMEs

One of the key – and easiest – ways to use mobile to stay in touch with customers and to offer them things is using SMS. Text can be received by anyone on any kind of phone, so it is truly a great way to contact every body. In fact something like 98% of SMSs […]

Five tips on mobile marketing for small businesses

With more and more of your customers and potential customers using mobile phones and tablets, you really do need to look at how to use the mobile channel to do marketing.

Tapping into your existing customers with email

The best list of people you can have are your existing customers as they already know you, hopefully like and trust you and, even if they have bought just the one thing from you, have entered into a relationship of sorts with you. These are the ideal people then to target via email.