Customers often use a combination of internet and telephone to make purchases, so how do you know which marketing campaign has been a success? Ross Fobian, CEO and co-founder of ResponseTap, suggests he has the answer
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DIARY OF A START UP: Episode 1 – marketing
November 14, 2013
Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
Making Charlotte Tilbury look good London 2013
November 5, 2013
Jon Woodall, MD of Space48, talks about the challenges of taking SMEs online and how those skills have been put to use with make-up artist extraodinaire Charlotte Tilbury
Revolutionising POS for SMEs London 2013
October 29, 2013
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
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