For eCommerce entrepreneurs and executives who want to sell more
Organisations have fully embraced social media as a marketing & PR tool; it’s an ideal way to interact with the public, much cheaper than traditional media advertising and arguably much more effective. However, social media brings potential PR disasters for everyone from the biggest multinationals to the smallest local businesses.
Many companies have issues with change. This could be associated with the speed at which technology changes or a fear of making the wrong decision.
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content is money down the drain.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
