There is no better way for retailers to have access to their customers than through smartphones, or mcommerce. We are always near our phones, we use them constantly, even whilst consuming other media such as TV.
How to implement an mCommerce strategy
July 17, 2012 by Leave a Comment
Before they embark on a mCommerce journey, retailers and brand owners need to know where they are travelling to: in other words, they need to have a clearly-defined end goal.
