Focus on email marketing: Mistakes to avoid

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There are a number of pitfalls when it comes to email marketing; these should be avoided to ensure your campaigns are as successful. Once you push send on an email campaign there’s no way of bringing it back so make sure you get it right the first time, every time.

Plan for growth II: Writing a business growth plan

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What should ecommerce entrepreneurs include in their business growth plan? Here is the second part of how to write a business growth plan.

A new method for digital analytics – Semphonic

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Gary Angel, President of digital measurement and data analytics consulting firm Semphonic highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.