Some of the UK’s biggest retailers are set to discuss the next stages of mobile retailing’s evolution – and its place at the heart of omni-channel – at Internet Retailing Expo 2014 on 26-27 March at the Birmingham NEC.
IRX 2014 PREVIEW: Mobile theatre takes centre stage
Do I need an app?
Does your business need an app? With responsive web design and a growing number of mobile web browsing consumers, many think that having an app is an expensive add on that they don’t need.
Four things you need to know about responsive design
Switching to responsive web design
Revamp your website for the touchable world
Mobile trends 2014 – part II
Creating a multichannel experience
Mobile fraud
Online retail benefits from the inverse ROPO effect
Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.
Food for thought
With 19 million people in the UK eating out at least once a week and 80% of mobile searches pertaining to restaurants resulting in some sort of sale, catering – in every sense – to the mobile diner is key for any restaurant business. So what can independent and small chains do to capitalise on this?