IRX 2014 PREVIEW: Mobile theatre takes centre stage

Some of the UK’s biggest retailers are set to discuss the next stages of mobile retailing’s evolution – and its place at the heart of omni-channel – at Internet Retailing Expo 2014 on 26-27 March at the Birmingham NEC.

Do I need an app?

Does your business need an app? With responsive web design and a growing number of mobile web browsing consumers, many think that having an app is an expensive add on that they don’t need.

Four things you need to know about responsive design

Getting down and dirty with responsive design requires some rethinking of how you design websites. Here are four key things you need to know about on a quasi-technical basis to actually realize your responsive dream.

Switching to responsive web design

While the need to offer the best possible experience of your site over a variety of devices is clear, how can you actually make this happen – on a budget? The answer lies in responsive web design.

Revamp your website for the touchable world

These days to be a competitive e-commerce player you need to think well beyond the humble PC. Gone are the days when a mobile site was a luxury – now it is a necessity.

Mobile trends 2014 – part II

The “year of mobile” concept is no longer valid: now it’s a case of how mobile is becoming the de facto way to get online and the key way that people shop. Paul Skeldon examines other key trends in mobile this year.

Creating a multichannel experience

Simon Norris, CEO of digital agency Nomensa, addresses the continuing surge in online mobile traffic and the importance of websites providing a meaningful and personal cross-channel experience.

Mobile fraud

The rise of the mobile phone as an internet connected device – and a burgeoning shopping channel – means that it too is now an extra channel through which online fraud can be perpetrated.

Online retail benefits from the inverse ROPO effect

Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.

Food for thought

With 19 million people in the UK eating out at least once a week and 80% of mobile searches pertaining to restaurants resulting in some sort of sale, catering – in every sense – to the mobile diner is key for any restaurant business. So what can independent and small chains do to capitalise on this?