How to improve your PPC quality score

Given its importance, quality score is overlooked surprisingly often in Pay-Per-Click campaign optimisation. James Jarrett, PPC Account Executive at Tug explains how to make improvements at every level.

SEO jargon-buster

At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why. It is such an essential element to every website’s success and yet to the uninitiated it seems full of mystery, trickery and completely unfathomable terms.

Google Shopping: Preparing for the shake-up

It seems to have gone largely unnoticed in the UK, but Google recently announced that it is pulling the plug on its free Google Product Search in the coming months. In its place will be Google Shopping, a paid product advert service.

How to use: Periscopix

Online advertising and pay-per-click campaigns can be a pricey business and need to be managed well. Periscopix reckons its has the right ideas to make yours work well

How to use: WebSearchOne

WebSearchOne helps its customers gain more exposure through online search. We find out more about the Midlands-based company