While it is seen as accepted wisdom that an existing customers is some six or seven times cheaper to keep than attracting a new one, it is nevertheless quite a tricky art keeping customers coming back for more.
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Latest Videos
CASE STUDY Nine steps to crowd funding
February 17, 2014
Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn…
Diary of a Start Up: episode 4 — getting the tech right
February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one.
Diary of a Start Up: episode 3 – going international
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
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