For eCommerce entrepreneurs and executives who want to sell more
As an ecommerce professional, it’s essential to have some SEO awareness to maximise your returns. With the basics covered, your business will appear in search engine results whenever someone types an enquiry relating to your business and the things it sells – how high you appear in the list depends on a wealth of other factors.
Once your webstore is ready to go it’s time for some last minute checks before launch. There are a number of different elements that you can test on a site and getting them right is important.
Keywords are one of the most important tools in the eternal battle to master SEO. They are what search engines are based-on and what helps your customers to find you.
When it comes to using links to improve your site’s SEO, the first thing you think about is inbound links from reputable sources. But internal linking will give your rankings a hike too.
In the tech world things change quickly. In my many years within this incredible industry, I’ve seen all sorts of fads come and go and some that have stuck around. SEO is a case in point.
When it comes to keywords and phrases, long tail ones are the money makers in ecommerce. But there are no easy ways to win at SEO and so these keywords can often be the hardest to understand.
Understanding and implementing an effective SEO strategy is one of the cornerstones of success in online retail. But the guidelines and advice that is offered can all too often be clouded by misconceptions and untruths.
At eSeller we’ve often heard of SEO being referred to as a dark art. It’s not hard to understand why. It is such an essential element to every website’s success and yet to the uninitiated it seems full of mystery, trickery and completely unfathomable terms.
The idea has been formed in your mind for the next great online success story. All that’s left to do is choose a domain name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?
All too often, companies are spending money on link building, to improve their online visibility but are these budgets being spent wisely? Are acquired links going to maintain their value in the long-term?
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
