Focus on email marketing: 10 tips for success

As an ecommerce website, email marketing is the best way that you can maintain a dialogue with your customers and keep them coming back for more. It isn’t a simple job and will take strategy and creativity to reach your goals.

What’s next for email marketing?

How does email work with other emerging channels. Silverpop’s marketing director Richard Evans explains why social media and mobile-based advertising will complement, not kill, email marketing for ecommerce businesses.