Five things I wish I’d known before starting my online business

The explosion of online commerce has opened up a treasure trove of opportunities to entrepreneurs everywhere, whether from established companies or startups operating out of a spare room.

Should I hire staff?

You have quit the day job and you are running a start-up, but in order to grow you either need to stop wasting time sleeping and eating or you need a 10 day week. Does this mean that you need staff?

When to quit the day job

So you’ve had a Eureka moment and started a business – chances are you are doing it part time at weekends and evening while still keeping your nose to the grindstone in your day job.

Why do I need to do market research?

While many of you may associate market research with being accosted in the street and grilled by gap year trustafarian, finding out about the market you are entering or operating in, or looking at what your existing or potential customers want from your business can be vitally important.

Business plan: what is it good for?

It may sound crazy, but part of planning your business plan is planning what you want to do with the business plan. Having a business plan is a good idea even to get your ideas straight and have a plan in mind when you get going.

Diary of a Start Up: episode 3 – going international

Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding

Diary of a Start-up: episode 2 – Marketplaces

We continue our look at how Louise Knowler, founder of Distinctive Wash Ltd, creator of the UK’s first designer fragrance washing powder for men, is developing her business and how she got going in marketplaces. We continue our look at how Louise Knowler, founder of Distinctive Wash Ltd, creator of the UK’s first designer fragrance […]

Q&A: Josh Rathour, MD at UNiDAYS

Josh Rathour, MD at student discount business UNiDAYS, explains how he works with partners to create an effortless and seamless experience for customers in-store and online.

Optimisation Q&A: Jonathan Sapir, MD of Wood and Beyond

Suzie Larcombe speaks to Jonathan Sapir, MD of Wood and Beyond to find out more about the business’ ecommerce strategy and how it keeps its website optimised for sales.

Focus on SEO: Introduction to search

As an ecommerce professional, it’s essential to have some SEO awareness to maximise your returns. With the basics covered, your business will appear in search engine results whenever someone types an enquiry relating to your business and the things it sells – how high you appear in the list depends on a wealth of other factors.