Tools for usability testing

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Whether you’ve just finished building a new site, or you’re making some changes to the way it works, usability testing the site is essential. These tests can help you discover your site’s performance and your customers’ experiences on site.

Why are websites good sales tools?

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You may think the answer is obvious, but there are still many small businesses out there that do not use their websites for sales. Why are websites good sales tools?

IRX2012 – Michael Ross, eCommera and Figleaves.com

IRX2012 - Enterprise Conference - Michael Ross, eCommera and Figleaves.com

With in depth knowledge as a retailer (founder of Figleavs.com) and solutions provider Michael Ross shares insight into a range of automatic and manual levers and how they can be used to drive forward the retail business.

Setting up online, part 2

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With millions of active internet shoppers, the potential benefits of eCommerce are huge, in the second of this two-part series Darren Wilson, managing director of Streamline sets us on the right track to starting a successful online store.

Setting up online, part 1

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Trading online has never been easier or more affordable for small businesses and with millions of active internet shoppers, the potential benefits of eCommerce have never been greater.

Create the best possible online shop

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The best online shops in the world have a wealth of product options, stacks of information, an ever-updating product line, a clear interface and effortless payment process.

Q and A: Sally Perry, co-founder of GoFigurative.com

Janine Collins and Sally Perry, Go Figurative founders

Sally Perry, who with co-founder Janine Collins launched GoFigurative.com in 2008, talks to eSellerMedia about social media, the need to find a niche and why you should steer clear of cruise liners.