How to compose the perfect email

As a marketing channel, email has recently been proven to be 40 times more effective* than the new social kids on the block – Facebook and Twitter. But not every marketing email succeeds in delivering a business’ intended message.

Bonsai marketing: the Haiku of the subject line

Email is one of the key tools you have for communicating with your customers. But in a world where everyone is bombarded constantly, how do you stand out?