Profile: Mitch Vidler of Slingshot

Mitch Vidler

Customers don’t want to fill in forms or remember passwords online. Start-up Slingshot helps customers select items from anywhere and they all go into the same basket, meaning customers only have to add details once.

The world’s top marketplaces for etailers

online marketplace

Online marketplaces were once, and to a degree still are, dominated by early players such as Amazon and eBay. But there are alternative options; smaller sites can be just as effective at reaching new audiences and generating extra sales.