For eCommerce entrepreneurs and executives who want to sell more
You’ve researched affiliate marketing, you like the possible returns and you have a budget for rolling out your plan. It’s important to note that successful affiliate programs take time, effort and constant monitoring, internally and externally in order for them to work effectively.
In the second part of our series on affiliate marketing, Dan Cohen explains some of the techniques ecommerce businesses can use to make affiliate marketing drive new business and profits.
Think of a website you have visited recently. Did a banner advert appear offering you a special rate on flights, cash-back on a purchase or a product price comparison? Welcome to the world of affiliate marketing.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
