More technical tips to boost SEO

In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.

Advanced website structuring tips for best SEO

Creating a website that looks good, is easy to navigate and use and is not too ‘deep’ are all great attributes for building a website that can be easy to use by customers and is likely to garner good rankings when searched.

Structuring your website for SEO

The primary purpose of your website is to get people to call you, email you or, if you are selling something directly, to buy things from you. But the journey from thinking “I need to buy XYZ” to actually firing up your website on a laptop, tablet or smartphone is a long one.

Integrating your online and offline marketing

Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.