Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.
Why update your website?
March 12, 2013 by Leave a Comment
March is here and Easter is almost upon us but it’s not just your home or office that deserves a spring clean. When was the last time you gave your ecommerce site the update it deserves?
Why test your ecommerce site in development?
January 18, 2013 by Leave a Comment
It’s the New Year and although we are seeing the demise of some old well-loved retailers such as Jessops and HMV, ecommerce sites that have exciting offerings such as social e-tailers are replacing them.
