For eCommerce entrepreneurs and executives who want to sell more
The emphasis of delivering the right message to the right audience and at the right time is paramount in an increasingly digital era where an ever increasing number of channels are creating new opportunities for retailers to engage with their customers across web, social and mobile.
There are a lot of analytics packages out there, some free, some extremely expensive so how do you decide on the package that’s right for you?
Web analytics is an invaluable tool for highlighting areas that need improvement from a usability point of view; however used effectively it can boost sales considerably too.
When understood and used correctly web analytics provides an invaluable tool for lowering bounce rates, completing conversions and maintaining customer loyalty.
It seems like SEO best practices are ever changing, and it can appear difficult to keep up with what is good SEO practice, and what is outdated or even ‘black hat’ tactics.
Knowledge is power. If your business is to be a success, you must fully understand it. Questions to answer include: how many customers do you have? How do they behave? Are your marketing strategies working? Which ones work best?
Gary Angel, President of digital measurement and data analytics consulting firm Semphonic highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.
Michael Thompson, vice-president of user experience at Emailvision, talks about the best practices surrounding anaytics in support of eMarketing
DISPLAY and packaging company WBC has announced it has dramatically increased its sales following a successful conversion rate optimisation project. The company has been working with pay-per-click agency Periscopix to boosts its sales of hamper, deli and drinks packaging to trade and retail businesses. Periscopix used Google Analytics to look at how users were interacting […]
QuBit helps its customers to understand activity on their websites by analysing data; here’s how their product works.
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
Roger Wilcocks, Director of ScreenPages, explains how he revamped Micro-Scooters’ website and how Magento played a key role in its redevelopment
PayPal’s Head of Developer Relations, John Lunn, explains how working with Magento the company is bringing a whole new low cost way of doing POS that can be empowered with all the fun of the web… a must see for any retailer small, medium or large
