Maginus and EPiServer announce strategic partnership

Maginus, a provider of eCommerce and online marketing services, is partnering with EPiServer, a multichannel digital marketing and e-commerce software business, to provide enterprise level eCommerce solutions.

The partnership will appeal to companies looking for sophisticated functionality, strong CMS capabilities and the potential for international growth, said the paring in a statement on Tuesday.

They said the partnership cements a longstanding relationship between EPiServer and Maginus. EPiServer chose Maginus as a partner to take advantage of Maginus’ multi-channel experience, integration skills and presence in the retail and B2B eCommerce markets.

EPiServer provides robust, flexible and customisable solutions that support and manage four areas of a company’s online presence: content management, social media, commerce and communication.

Mark Thornton, eCommerce director at Maginus, said, “Our partnership with EPiServer will enhance our eCommerce offering and put us in a great position to compete for the growing market of enterprise level multi-site, multi-lingual and multi-currency businesses.

“I feel that EPiServer is the only solution designed specifically for marketers – a solution with an industry leading content management system, a superb promotion engine, merchandising capability, personalisation and social media integration – fantastic.

“The capabilities of EPiServer along with our many years experience of implementing successful eCommerce solutions in the retail and B2B markets is a great combination. We expect that it will be a fruitful relationship for both companies.”

David Bowen at EPiServer added: “EPiServer continues to go from strength to strength and partnering with Maginus perfectly aligns with our growing eCommerce offering.

“We have a full suite of tools that enable online retailers to mobilise, personalise and socialise their online content for better customer experience, so using our technology Maginus is perfectly positioned to create and deliver powerful eCommerce websites for enterprise customers.”