UK consumers made 112 million visits to online retail sites in one single day on Monday 3rd December – otherwise known as Cyber Monday – as retail giants like Amazon, eBay and Argos claimed 30 per cent of all visits to retail websites.
Insight from Hitwise, an online competitive intelligence tool from global information services company Experian, shows that Cyber Monday 2012 was the biggest and busiest ever for online retailers in the UK.
British internet users made a total of 112 million visits to retail websites on Monday 3 December, the most visits the retail industry has ever seen in a single day. This represents a 32 per cent increase compared to last year.
UK consumers also set new records for the amount of time spent shopping online in a single day, spending 15 hours on retail sites. On average consumers spent 8 minutes and 12 seconds per visit on Monday.
The biggest recipients of traffic on Cyber Monday were eBay, Amazon and Argos. These three destinations accounted for 30 per cent of all visits to the retail category on the day and 62 per cent of all retail visits went to the top 100 websites in the industry, showing the strength of the biggest online shopping brands.
Analysis of the fast moving websites with the largest increases in market share of visits this year compared to Cyber Monday 2011, revealed that Amazon’s combined properties (.com and .co.uk) experienced the largest increase overall, accounting for 12.18 per cent of all retail visits on Cyber Monday 2012, up from 10.85 per cent last year.
Two mobile websites were also among the fastest movers. eBay UK Mobile (ranked 16th most popular retailer overall) and Argos Mobile (ranked 40th) were the third and sixth fastest moving websites respectively on Cyber Monday, showing the UK’s increased appetite to shop on mobile devices.
NotOnTheHighStreet.com managed to double its market share of visits from last year, indicating a desire for more unusual gifts this Christmas beyond the standard socks and cufflinks.
James Murray, Digital Insight Manager for Experian Marketing Services said: “As we predicted Cyber Monday smashed previous online shopping records with Brits making a massive 112 million visits to online retailers on Monday.
“This represents a 32 per cent increase from Cyber Monday last year and is the biggest single day of online shopping we’ve ever witnessed.
“There is still plenty of shopping time between now and Christmas however, and in particular we are expecting a lot of last-minute panic buying online on Christmas Eve as consumers take advantage of click-and-collect services. Marketers need to be aware of these trends so they can engage with their customers at the right time to maximise sales in what could be a bumper Christmas year for online retail.”
I think everything posted was very logical. But,
what about this? suppose you added a little content?
I ain’t saying your content isn’t solid., but what if
you added something that grabbed people’s attention? I mean New online sales record on ‘Cyber Monday’ is a little vanilla. You might peek at Yahoo’s front page and
see how they write post headlines to grab viewers to open the links.
You might try adding a video or a related pic or two to grab
readers interested about what you’ve got to say. In my opinion, it could make your posts a little livelier.