For eCommerce entrepreneurs and executives who want to sell more
Starting an online store is a cost-efficient way of realising your business dreams; cost efficient but by no means free. Unless you have coffers full of savings ready to plough into your new venture the chances are you’ll need to find funding to get your shop up and running.
The evolution in technology has created a multitude of touch points between retailers and their customers. Customers are coming to expect the same quality of experience and service across all of these points. Welcome to the Omni-channel.
The days when retailers had just one sales channel are long gone. A robust sales strategy involves a range of different channels. Social media may be part of your marketing strategy but it should be included into your sales planning also.
Having an online store alone is not necessarily enough to get you started. Traffic to a newly launched site can be hard to generate and it will take some time for search engines to give you a good ranking. You need to get your products in front of your target audience through several sales channels.
The selling of goods and services requires a plan. We have already discussed how to create a sales plan. Now it’s time to look at the pitfalls in creating one. Just as having no plan is a bad idea, having the wrong plan causes its own set of problems.
Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.
Graphic and web designer Chiara Stone started selling handmade jewellery when she had her first child. With a full product line spanning iPhone covers and broaches to temporary tattoos, Ston has created a sales strategy looking at the various routes to market.
I Love Designer, an online business selling luxury accessories, was founded in 2011 and stocks jewels from Jaipur and leather from Bali. I caught up with co-founder Larry Ojala to find out how he built the site and what the experience has taught him.
Once your webstore is ready to go it’s time for some last minute checks before launch. There are a number of different elements that you can test on a site and getting them right is important.
You’ve decided you want to become an ecommerce retailer – it’s time to start working on your site. Your online store is the portal through which you will get sales, push your brand and interact with your customers.
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