The Lyre of Orpheus: the pitfalls of social media

Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.

Top tools to get your SME social

To create and fulfil a proper social media strategy for your SME or start up you are going to need help. Luckily there are a burgeoning number of tools to help you do this reasonably quickly and easily – and to analyse how its going.

5 reasons why social media is made for SMEs

Social media is one of the more curious and unexpected developments of the web in the 21st Century. Who would have thought that telling each other what we were having for dinner and photos of kittens would be so popular, but there it is.

Pros and cons of SMS marketing

SMS is an ideal way to reach out on a more personal basis to consumers, customers, prospects and more. But is it flawless in its appeal?

Five tips on mobile marketing for small businesses

With more and more of your customers and potential customers using mobile phones and tablets, you really do need to look at how to use the mobile channel to do marketing.

Qualms and lists: how to buy in data

While you may well have your own list of existing customers to whom you can market, the key to using email marketing to grow your business is of course to market to new people. But how do you go about getting hold of the email addresses of these prospective clients?

Tapping into your existing customers with email

The best list of people you can have are your existing customers as they already know you, hopefully like and trust you and, even if they have bought just the one thing from you, have entered into a relationship of sorts with you. These are the ideal people then to target via email.

Why does my business need email marketing?

Even in a world that is saturated with social media, video and even text messaging, email is still one of the most effective forms of cheap marketing that any company can undertake and offers such huge benefits that no company, no matter what its size, can ignore it.

Is my marketing plan working?

While there are a number of ways to market your site for free using social media, email, SEO and more, how can you tell if they are actually working – and what can you do about it if they aren’t?

How to get your first 1000 Twitter followers

Twitter is becoming the social media channel of choice for driving interaction numbers amongst consumers. Whether this leads to direct business or not is harder to quantify, but getting people following you is a great first step to getting your initial free marketing going.