Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.
Pros and cons of SMS marketing
Five tips on mobile marketing for small businesses
With more and more of your customers and potential customers using mobile phones and tablets, you really do need to look at how to use the mobile channel to do marketing.
Qualms and lists: how to buy in data
While you may well have your own list of existing customers to whom you can market, the key to using email marketing to grow your business is of course to market to new people. But how do you go about getting hold of the email addresses of these prospective clients?
Tapping into your existing customers with email
The best list of people you can have are your existing customers as they already know you, hopefully like and trust you and, even if they have bought just the one thing from you, have entered into a relationship of sorts with you. These are the ideal people then to target via email.