Tony Charles, co-founder of Hungry House, explains how he created the online service’s super speedy checkout process, why people abandon baskets and what you can do to put a stop to it.
Checkouts – What Not to Do
August 28, 2013 by Leave a Comment
What are the biggest deterrents for a shopper at a checkout? Read on and avoid these mistakes to ensure your visitors turn into customers.
The essential checkout checklist
August 27, 2013 by 1 Comment
With more than 70 per cent of online shoppers abandoning baskets before checkout just what should you do to ensure checkout success? Read on for an indispensable guide.
Omni-channel marketing: more than just mobile
August 21, 2013 by Leave a Comment
Customers are increasingly interacting with brands via multiple devices and through the omni-channel, and expect brands to deal with this new behaviour.
Optimising the checkout process
August 16, 2013 by Leave a Comment
Once a customer has begun the checkout process, the purchase is as good as made… isn’t it? Unfortunately not. If only it were that easy.
How to optimise website conversion rates
August 14, 2013 by Leave a Comment
Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.
Preparing the ground for optimised sales
August 13, 2013 by Leave a Comment
If you optimise your ecommerce site to sky-rocket sales, don’t get caught out by ignoring your behind-the-scenes processes.
Optimising your ecommerce store: How to shift more product
August 12, 2013 by Leave a Comment
What are the top-selling ecommerce sites doing to achieve higher sales? There are simple things you can do to convert browsers into buyer customers online. To find out what they are, we’ve looked to some of the top ecommerce players for inspiration.
Focus on mobile commerce: mcommerce 101
August 5, 2013 by Leave a Comment
Mobile commerce (or mcommerce for short) is taking over the world of retail, driven by ever more powerful mobile technology. Below, we explain why ‘m’ could be the new ‘e’ when it comes to reaching consumers.
How to manage affiliates effectively
July 31, 2013 by Leave a Comment
Building good relationships with affiliates is essential and often the reason why many merchants decide to manage their affiliate marketing in house. It’s not enough to simply generate numbers of marketers as their abilities differ considerably.
