Making your search engine drive sales

Search is an art form that can drive sales to your website through human interactions, not by tricking computers. In this piece, John Tomlinson, chief operating officer at Colbenson explains how to compose a search campaign that will make your customers sing.

How to use: Owned it

Social media sites are great places to find customers and build new business, but how can this be achieved? The makers of Owned it believe they may have the answer

How to use: ResponseTap

Customers often use a combination of internet and telephone to make purchases, so how do you know which marketing campaign has been a success? Ross Fobian, CEO and co-founder of ResponseTap, suggests he has the answer

Live Chat: Five mistakes to avoid

Live chat is a growth industry, and it has the potential to increase sales, reduce abandonment and create happy customers for your ecommerce business. But live chat is not straightforward. Here are five mistakes to avoid when setting up and running your live chat service.

Trade shows: How to become an ace exhibitor – part two

In the second part of our guide to becoming an ace exhibitor at trade shows, we look at the event itself and how to follow up on leads.

Trade shows: How to become an ace exhibitor – part one

If you decide to set up a stand at a trade show, it counts to put in the time and effort to get it right. Here is how to become a top trade show exhibitor.

How to write a strong ‘About us’ page

Writing a strong About us page on your ecommerce website is important. Below you’ll find a step-by-step guide illustrating what you need to include on your About us page and why.

How to use: Metakinetic

Metakinetic offers a full service to its clients, from build and design through to marketing. We found out just how it does it

How to use: eCommera

Choosing an ecommerce platform is a tricky decision. eCommera says it has the flexibility required by fast growing and established companies

Plan for growth, part 1: Considerations

When your business starts to take off, you need to start considering new factors. Here is the first part of a two-part series on your business plan and how to plan for growth.