How can real-time insight help your business?

Webtrends Conrad Bennett

The emphasis of delivering the right message to the right audience and at the right time is paramount in an increasingly digital era where an ever increasing number of channels are creating new opportunities for retailers to engage with their customers across web, social and mobile.

Sales strategy: Affiliate marketing

affiliate marketing

Unfortunately, your ecommerce shop probably won’t draw huge swathes of traffic without some hard work to draw the sales in. Affiliate marketing is great way to broaden your reach without spending too much cash – you only pay when you make sales. Interested?

Getting to grips with Google+

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It may be because of negative early press that a Google+ account isn’t always at the top of online retailers’ list of social media ‘To Dos’. But it should be, says Gabriella Griffith.

Branding your eCommerce business

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Dan Einzig, founder of innovative brand agency Mystery, gives us his top ten tips for establishing a strong eCommerce brand.