What is data analytics?

January 16, 2014 by Leave a Comment

There’s plenty of data that can be collected by e-tailers to streamline their marketing and sales. But with this data you face a huge problem of just how to actually put it to use.

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Data gathering and the law

January 16, 2014 by Leave a Comment

While data is becoming increasingly invaluable to any business, there are myriad and complex laws governing its collection, storage and use that you have to be aware of.

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Big data: a user guide

May 22, 2013 by Leave a Comment

How can big data be leveraged to gain competitive advantage? Who is using it in the most effective way? How can it be properly analysed? It’s spawned conferences, dedicated websites, ebooks – you name it.

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How Big Data helps you convert customers

May 10, 2013 by Leave a Comment

Big data is more than a buzz phrase. Collecting and curating the right data will give you a platform to attract more sales ad grow your business.

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Big data: Uses for esellers

April 19, 2013 by Leave a Comment

If you believe the hype, big data does everything: increase sales, cut costs, save you time, walk the dog – you name it. But for ecommerce businesses, at least, you wouldn’t be far wrong (save for looking after your pooch but who knows what the future holds?).

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