For eCommerce entrepreneurs and executives who want to sell more
Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ techniques, but SEO really just needs a little time and some knowledge of how search engines work.
Search engine optimisation (SEO) is an important part of any ecommerce owner’s marketing toolkit. But what is “black hat” SEO and what should you avoid doing? What are “white hat” SEO practices?
Proper search engine optimisation is essential to your ecommerce website’s success. Here are five bad SEO techniques you need to avoid at all costs becauise they will alienate search engines such as Google.
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November 14, 2013
Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
November 5, 2013
Jon Woodall, MD of Space48, talks about the challenges of taking SMEs online and how those skills have been put to use with make-up artist extraodinaire Charlotte Tilbury
October 29, 2013
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
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