The return of the customer

February 3, 2014 by Leave a Comment

While it is seen as accepted wisdom that an existing customers is some six or seven times cheaper to keep than attracting a new one, it is nevertheless quite a tricky art keeping customers coming back for more.

Filed Under: Customers Tagged With: , , ,

Customer service fails: What turns customers off?

September 13, 2013 by Leave a Comment

Sometimes customer service is about the stuff you shouldn’t do. With 60% of shoppers losing their temper with an online customer service assistant, it’s essential that all etailers know what to avoid.

Filed Under: Customers Tagged With: British Airways, , ,

Focus on email marketing: Introduction

July 8, 2013 by Leave a Comment

Email marketing is an essential tool when it comes to engaging your customers and increasing conversions. Click-through-rates are higher than for online advertising at 3.16% on average, according to SmartInsights. But there are more reasons why email should be part of your marketing strategy.

Filed Under: Marketing Tagged With: , , , ,

Make customers love your brand

December 10, 2012 by Leave a Comment

Without customers, you don’t have a business. How can you make your customers love your brand and become repeat buyers?

Filed Under: Customers, Delivering, Growth Tagged With: , , , , ,

How to communicate your brand values

December 5, 2012 by Leave a Comment

Your brand values are a key offering – what does your brand stand for, and how can you best communicate that message to your ecommerce customers?

Filed Under: Customers, Marketing, Selling Tagged With: , , , , ,

Car company adopts web chat services

May 31, 2012 by Leave a Comment

A CAR sales company has adopted a web chat system in order to communicate better with its customers and keep track of feedback and inquiries.

Filed Under: Delivering, Selling Tagged With: , , , , ,

eSeller guide to Podifi

Wifi: carefully plucking profit from the air

Magento on the move

How you can shift slow-moving stock
eSeller partners