The return of the customer

February 3, 2014 by Leave a Comment

While it is seen as accepted wisdom that an existing customers is some six or seven times cheaper to keep than attracting a new one, it is nevertheless quite a tricky art keeping customers coming back for more.

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8 steps to protecting your site against fraud

January 9, 2014 by Leave a Comment

Like it or not, fraud is everywhere. Seasonal peaks such as the January sales are rife for fraud attacks, because companies are either over-worked or understaffed on these days.

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What your customers expect from a delivery service

September 3, 2013 by Leave a Comment

The field of delivery is moving forward at a breakneck space in ecommerce as retailers realise that getting this aspect right can boost their business. No longer is it enough to just deliver a product, the service has to have bells on it to make it competitive.

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How to optimise website conversion rates

August 14, 2013 by Leave a Comment

Traditional ideas of conversion and purchase funnels are outdated. To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.

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Making your search engine drive sales

January 22, 2013 by Leave a Comment

Search is an art form that can drive sales to your website through human interactions, not by tricking computers. In this piece, John Tomlinson, chief operating officer at Colbenson explains how to compose a search campaign that will make your customers sing.

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What is the competition doing?

November 6, 2012 by Leave a Comment

Knowing what your competitors are doing is essential for you to keep ahead of them. But how can you track what the competition is doing? Here are six ways.

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Five tips to win new customers

October 30, 2012 by 1 Comment

Finding new customers is not as hard as you think it is. Here are five tips for winning new customers for your ecommerce business. The more traffic you attract to your website, the more customers you will win. It’s as simple as that. Here are five ways to gain new visitors: 1. Define your target […]

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