The future of optimisation: getting personal

In this article we’ll share with you some of the top tactics that will help you stay ahead of the pack when it comes to visitors, conversions and sales.

Can user generated content get you sued?

Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.

Simple ways to increase customer loyalty

Converting a customer is always a cause for celebration. But if you stop engaging customers when you send off the purchase, you’re missing a trick.

Live Chat: Five mistakes to avoid

Live chat is a growth industry, and it has the potential to increase sales, reduce abandonment and create happy customers for your ecommerce business. But live chat is not straightforward. Here are five mistakes to avoid when setting up and running your live chat service.

Peter Bakker director of eCommerce mydeco.com

Peter Bakker director of eCommerce mydeco.com expains how going from a static online catalogue to an interactive virtual fitting room is boosting customer engagement at mydeco.com

IRX2012, Innovation Pavillion, Sean Duffy, Emailcenter

Sean Duffy of Emailcentre showcases what new and innovative techniques Internet Retailers and top brands are using to more fully engage with their customers and improve the quality of their marketing communications including ‘Hyper-personalised’ campaigns, auto-optimising mobile email design and Multivariate testing.