In this article we’ll share with you some of the top tactics that will help you stay ahead of the pack when it comes to visitors, conversions and sales.
For eCommerce entrepreneurs and executives who want to sell more
In this article we’ll share with you some of the top tactics that will help you stay ahead of the pack when it comes to visitors, conversions and sales.
Converting a customer is always a cause for celebration. But if you stop engaging customers when you send off the purchase, you’re missing a trick.
Live chat is a growth industry, and it has the potential to increase sales, reduce abandonment and create happy customers for your ecommerce business. But live chat is not straightforward. Here are five mistakes to avoid when setting up and running your live chat service.
Peter Bakker director of eCommerce mydeco.com expains how going from a static online catalogue to an interactive virtual fitting room is boosting customer engagement at mydeco.com
Sean Duffy of Emailcentre showcases what new and innovative techniques Internet Retailers and top brands are using to more fully engage with their customers and improve the quality of their marketing communications including ‘Hyper-personalised’ campaigns, auto-optimising mobile email design and Multivariate testing.
There is a growing disconnect between consumer expectation of the online experience and the reality. With 96% of individuals receiving information or promotions that are not relevant, according to the most recent research, organisations risk of disenfranchising their communities of users.
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November 14, 2013
Louise Knowler started Distinctive Wash Ltd, the UK’s first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn… And she is kindly letting us follow her journey through getting her SME off the ground.
November 5, 2013
Jon Woodall, MD of Space48, talks about the challenges of taking SMEs online and how those skills have been put to use with make-up artist extraodinaire Charlotte Tilbury
October 29, 2013
James Beard, head of sales and business development at Sage Pay and their partner Juan Ignacio de Paul, CEO, eBizMarts, explain how, working with Magento, they are looking to revolutionise POS systems for SMEs
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Can user generated content get you sued?
Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.