How to not build a dodgy app

February 13, 2014 by Leave a Comment

There are many things that you can do wrong with your app, making it a total nightmare for users: which is a sure fire way to put people off using it.

Filed Under: Customers Tagged With: app, battery life, ,

What is data analytics?

January 16, 2014 by Leave a Comment

There’s plenty of data that can be collected by e-tailers to streamline their marketing and sales. But with this data you face a huge problem of just how to actually put it to use.

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How to collect data

January 15, 2014 by Leave a Comment

The more information about your customers you can collect, the better. However, demanding data or bombarding your valuable customers with requests for what is often personal information can be totally counterproductive.

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What data should you collect from customers?

January 15, 2014 by Leave a Comment

Today’s digital marketplace offers unbridled reach and it allows for unbridled understanding of your customers, but only if you collect the right data about them. knowing what you should know about them is becoming something of a science.

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Marketing automation + multi-channel retail software = results

December 16, 2013 by Leave a Comment

Consumers demand personalised communications and offers from retailers, and multi-channel integration can make that expectation a reality. Here are the four steps to free your data to create genuine results.

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Gearing up for post-Christmas returns

December 10, 2013 by 1 Comment

With Black Friday, Cyber Monday and Christmas deliveries dominating the retail industry’s headlines, it’s easy to overlook the fact that the post-Christmas returns period can actually prove equally challenging for online retailers.

Filed Under: Delivering Tagged With: arvato, , , , , , supply chain

How online retailers maximise revenue on Cyber Monday

December 2, 2013 by Leave a Comment

The busiest online shopping day of the year, known as ‘Cyber Monday’ is here. It’s the day online retailers expect their highest ever sales and it signifies the beginning of the Christmas shopping season.

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SMS analytics can drive engagement

November 11, 2013 by Leave a Comment

As consumers increasingly interact with retailers and brands on their own terms, (regardless of time or location via mobile devices), retailers need a deep, intrinsic understanding of their customers’ likes and preferences.

Filed Under: Customers Tagged With: , , , SMS analytics, Textlocal

Optimising the checkout process

August 16, 2013 by Leave a Comment

Once a customer has begun the checkout process, the purchase is as good as made… isn’t it? Unfortunately not. If only it were that easy.

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Improving affiliate marketing efficiency

July 31, 2013 by Leave a Comment

Whether you’re a high street retailer, an ecommerce site or both there are measures to consider before you invest in affiliate marketing.

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