Email: the #1 social network

I had an interesting conversation with a marketer recently about his renewed interest in email marketing. His head had been turned by social media but, after much trial and error (with a particular focus on error), he was edging his way back towards email.

Behavioural Marketing; beyond email marketing

This session looks to overcome the issue of how to tie together the many marketing channels — social, email, mobile, website, and CRM and look at how they might be integrated and automated to better drive marketing and sales results.

What is the competition doing?

Knowing what your competitors are doing is essential for you to keep ahead of them. But how can you track what the competition is doing? Here are six ways.

Email marketing vs bulk email spam. Let’s differentiate

There are many people and companies that make use of email marketing for promoting their services or goods, however, they fail to notice the apparent difference between bulk email spam and email marketing.

What’s next for email marketing?

How does email work with other emerging channels. Silverpop’s marketing director Richard Evans explains why social media and mobile-based advertising will complement, not kill, email marketing for ecommerce businesses.

Email Marketing: Fail to plan, plan to fail

Thirty-day free trials and limited freemium editions of popular email marketing software packages give small and medium-sized business owners the opportunity to trial the Internet’s most cost effective and potentially lucrative online marketing solution.

6 tips for a punchy email campaign

An effective email marketing has the capacity to help sell your products and services, promote customer loyalty, and boost your brand recognition. Marketers face a plethora of challenges in getting audiences to open, read and relate to their email campaigns. In this blog we will share with you six tips on how to increase and maintain your subscribers.

innocent commissions Pure360 to drive email marketing

INNOCENT has appointed Pure360 as its chosen email marketing provider for activity across all of the 13 European countries it operates in, it has been announced.

How to use: Bronto Software

Bronto Software explains how it can help eCommerce businesses increase sales through its email and cross-channel marketing services.