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SMS analytics can drive engagement

November 11, 2013 by Leave a Comment

As consumers increasingly interact with retailers and brands on their own terms, (regardless of time or location via mobile devices), retailers need a deep, intrinsic understanding of their customers’ likes and preferences.

Filed Under: Customers Tagged With: , , , SMS analytics, Textlocal

Is live chat worth the investment?

May 30, 2013 by 1 Comment

Although ecommerce is growing rapidly and is fast encroaching on the dominance of in-store experiences, one of the things you can’t replicate is having a sales assistant physically at hand to ask if a shopper needs help with anything – or can you?

Filed Under: Customers Tagged With: , , , , ,

How to drive engagement through Facebook

May 30, 2013 by Leave a Comment

How can ecommerce sites engage Facebook users? What are the systems that top brands use to make sure they get seen in people’s newsfeeds? Here are ten tips to help you use Facebook to drive engagement.

Filed Under: Marketing Tagged With: , , , ,

Capitalise on social media engagement

May 21, 2013 by Leave a Comment

Social media marketing can really engage your customers. But creating the best possible engagement can be fruitless if you don’t get your audience to do what you want them to.

Filed Under: Marketing Tagged With: , , , ,

Five ways to generate business using Twitter

March 6, 2013 by 1 Comment

Twitter can be a great marketing tool for ecommerce sites – and so much more. Here is how you can win more business using Twitter.

Filed Under: Selling Tagged With: , , , ,

Wendy Schratz: Where now for ‘chat’?

May 29, 2012 by Leave a Comment

In the second part of our interview with BSkyB’s e-Experience director Wendy Scratz, we ask what role ‘chat’ plays in boosting online user experience and how this will develop in future.

Filed Under: Growth, Marketing Tagged With: , , , , , ,

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