Consumer reviews have consistently been shown to be a valuable and powerful tool for retailers and brands alike—often ranking among the most influential forms of content used by consumers as they decide what to buy.
The best way to handle a complaint
January 29, 2014 by Leave a Comment
Q&A: Kate Olver of UStar Novels
October 18, 2013 by Leave a Comment
Transforming negative buzz about your brand
September 25, 2013 by Leave a Comment
If your business has been victim of negative chatter, it’s time to get your head out of the sand and deal with it, but do it calmly and professionally, says Suzie Larcombe.
Seven steps for reviews customers will trust
September 23, 2013 by Leave a Comment
In online retailing customer reviews form the foundation of consumer trust. We’ve all had a bad experience when shopping online and users are hedging their bets by seeking customer reviews on which online store will provide the best service.
Five ways to improve customer service through online feedback
September 19, 2013 by Leave a Comment
Feedback is essential for measuring customer satisfaction and identifying sales opportunities. Laura Masset, at Panelwarehouse.com, offers five best practices for collecting customer feedback online.
Feedback Q&A: Andrew Brown of DualMedia
September 18, 2013 by Leave a Comment
Can with negative feedback boost profits?
September 18, 2013 by 1 Comment
The statistics are scary, over 92% of shoppers will be persuaded by an online review. Why then can a negative review be good for business?
